Roots is a luxury interior design business in London, UK; this branding project includes a logo design, color palette, brochure, website home page, and stationary (business card and letter page). Roots are all about perfection, cleanliness, and being very close to detail and uniqueness. I chose the color Gold for it gives off a luxurious look. As for green, it gives off the message of cleanliness and organic, which I think was fitting because of the company's name. Then based on what the company wanted, I developed a geometric; then added a twisty, organic look to the logo.
